Jan 28, 2021 2:43:48 PM
Digital transformation and marketing chatbots
Digital transformation is becoming mandatory for businesses. 2020 has taught us how important it is to have a strong online presence. Having a strong online presence comes with its challenges. One of those challenges is customer engagement. There...
Nov 26, 2020 3:31:29 PM
3 minute summary: Subdomain vs Subfolder, which is better? How do they affect SEO?
Many marketers have heard of subdomains and subfolders at least once. Today, let’s explore the differences between these two and how they affect SEO at Google and Naver, one of the biggest Korean search engines.
Apr 21, 2020 11:36:12 AM
Recap of Previous Blog
As discussed in the previous blog on Personalization, it is a type of marketing where the needs and preferences of individual consumers are taken into consideration and tailored so that the right product or services are marketed to them at the right time. It was also made...
Apr 14, 2020 12:45:44 PM
A short read that may help you to create a future full of innovation.
We are living in an interesting time in human history; working remotely this week due to COVID-19 has made me consider readjusting certain aspects of my daily routine to cope better with an unforeseeable future that is about to...
Mar 30, 2020 5:01:38 PM
Recently I was working on the use case of chatbots for a startup company. They were interested in any interesting ideas despite its feasibility. I tried to separate chatbot use cases into independent components so that the owners could choose what is important for their business. I was suggested to...
Mar 18, 2020 4:46:57 PM
Global digital marketing company Performars has partnered with Mixpanel, a global leader in product analytics. This partnership will allow Performars to help its customers in Korea and across Asia to grow their business by understanding why users convert, engage, and retain.
With this partnership,...
Mar 9, 2020 6:20:53 PM
The fear of most companies starting, brands, service providers and those already in existence is usually, ‘how to market’ their products and services, reach their target audiences and rake in sales.
Mar 4, 2020 10:13:37 AM
Today, Global digital marketing solutions company Performars has partnered with travel intelligence specialist ForwardKeys to enhance its Travel Industry Solution, with the aim of helping companies effectively predict key trends that impact travel behavior.
Feb 21, 2020 5:14:35 PM
Last time I wrote about a brief history of chatbots and their current state. The industry is growing so rapidly that it is difficult to catch up with all advancements. As of 2020, among all new researches and products, one stood out. Google’s AI research team published their paper about their new...
Feb 10, 2020 4:54:13 PM
On January 8 2020, Prince Harry announced to the general public that, he is going to be independent from the British royal family. The British royal family respects his will, hence they will stop all financial assistance to him.
