Feb 16, 2021 12:27:04 PM
Booming Digital Revenue Models (illustration by Julio blog)
A winning "Business Model" is one that generates revenue for the organization and positively impacts the entire stakeholder ecosystem. In other words, it is a company's plan for making profit. In this article, we will take an in-depth...
Jan 28, 2021 2:43:48 PM
Digital transformation and marketing chatbots
Digital transformation is becoming mandatory for businesses. 2020 has taught us how important it is to have a strong online presence. Having a strong online presence comes with its challenges. One of those challenges is customer engagement. There...
Apr 21, 2020 11:36:12 AM
Recap of Previous Blog
As discussed in the previous blog on Personalization, it is a type of marketing where the needs and preferences of individual consumers are taken into consideration and tailored so that the right product or services are marketed to them at the right time. It was also made...
Mar 30, 2020 5:01:38 PM
Recently I was working on the use case of chatbots for a startup company. They were interested in any interesting ideas despite its feasibility. I tried to separate chatbot use cases into independent components so that the owners could choose what is important for their business. I was suggested to...
Mar 18, 2020 4:46:57 PM
Global digital marketing company Performars has partnered with Mixpanel, a global leader in product analytics. This partnership will allow Performars to help its customers in Korea and across Asia to grow their business by understanding why users convert, engage, and retain.
With this partnership,...
Mar 9, 2020 6:20:53 PM
The fear of most companies starting, brands, service providers and those already in existence is usually, ‘how to market’ their products and services, reach their target audiences and rake in sales.
Feb 21, 2020 5:14:35 PM
Last time I wrote about a brief history of chatbots and their current state. The industry is growing so rapidly that it is difficult to catch up with all advancements. As of 2020, among all new researches and products, one stood out. Google’s AI research team published their paper about their new...
Feb 10, 2020 4:54:13 PM
On January 8 2020, Prince Harry announced to the general public that, he is going to be independent from the British royal family. The British royal family respects his will, hence they will stop all financial assistance to him.
Feb 6, 2020 4:52:42 PM
History of Chatbot
In 1950 Alan Turing proposed that a machine is intelligent if it is indistinguishable from a human during a text conversation. By many, this idea and period is the beginning of smart chatbots. One of the first well-known chatbot ELIZA, was created at the MIT AI lab in 1966,...
Sep 17, 2018 10:27:09 AM
Suppose you are interested in buying a sunscreen.
Your skin type is relatively oily. When you walk into cosmetic shop, you would not pick up a product that emphasizes ‘oily’ function. On the other hand, a person who has dry skin would want that exact product.
